Pick a winter style
Choose from a tight first release instead of browsing dozens of low-confidence SKUs.
Custom size winter coats for the first release
Down jackets made to your real body measurements.
Choose a winter style. Submit your measurements. We review the fit before your coat is made.
Production starts only after you approve the final garment measurements.
01
Choose a winter style
02
Submit real body measurements
03
We review final garment fit
04
Made and shipped to your door
The service, not just the coat
Your body measurements become a reviewed winter fit.
Zayform is built for customers who do not want to guess standard sizes. The style stays fixed, while the garment measurements are reviewed for your body, layering preference, and winter comfort.
This first version does not collect payment. It collects fit requests, validates demand, and prepares the customer measurement profile before orders open.
First release
A focused winter line with temporary product visuals.
These images are temporary AI-generated visuals for layout and flow testing. Replace them with advertising studio photos before public launch.
Product detail standard
Each product page explains how the fit will be reviewed.
Style photos sell attention. Fit review closes trust.
Temporary AI detail visual. Replace with studio product, back, side, and detail photos before public launch.
Example template
The Urban Fit Down Coat
Estimated first release price: $299-$369
- Best for city commuting, cold mornings, and sweater layering.
- Fixed hood, pocket placement, shell fabric, and quilting direction.
- Fit review covers chest, waist, hip, shoulder, sleeve, coat length, and layering room.
- Production approval is required before the coat is made.
How it works
A controlled made-to-measure workflow for winter coats.
Submit measurements
Send body measurements, usual size, fit preference, and winter layering habits.
Fit review
Zayform checks the numbers, asks for clarification if needed, and prepares final garment measurements.
Approve before production
Your coat is only produced after you approve the final garment measurements.
Make and inspect
The coat is made, checked against the approved measurements, and prepared for shipment.
Ship to your door
Tracking is shared after dispatch. The first market is the United States, with Canada next.
How to measure
Measure your body, not an old coat.
Use a soft tape, wear light clothing, and ask another person to help with shoulder and sleeve measurements.
Temporary AI measuring visual. Replace with a clear brand-owned measuring guide image or video.
Measure around the fullest part while keeping the tape level and relaxed.
Measure the natural waist and the fullest hip. Do not pull the tape tight.
Measure from shoulder point to shoulder point across the back.
Measure sleeve from shoulder point to wrist, then choose where the coat hem should fall.
Fit Review Request
Submit a measurement profile for the first release.
No payment is collected here. This request helps Zayform review your fit before orders open.
Contact
Body
Measurements
Winter Fit
Review
Order and delivery model
The future order flow is already designed.
Fit Review Requested
Measurements Received
Under Fit Review
Final Garment Measurements Ready
Customer Approved
Production
Quality Check
Shipped
Fit review: 1-3 business days
Production: 10-20 business days after approval
US shipping: 7-15 business days after dispatch
Policy
Clear boundaries before orders open.
This first release does not collect payment through the site. Custom order terms will be provided before payment.
Handled by Zayform
- Wrong item or wrong color
- Damage on arrival
- Clear production defect
- Finished garment differs from approved final garment measurements
Not covered after approval
- Customer measurement mistakes
- Change of mind after production starts
- Fit preference changes after approval
- Measurements taken from an old coat instead of the body
FAQ
Common first-release questions.
No. The winter styles are fixed. Zayform reviews the fit and garment measurements for your body.
No. This first version collects Fit Review requests and first-release interest. Online checkout is not open yet.
Zayform will ask for clarification before preparing final garment measurements.
Custom order terms will be provided before payment. The key principle is that production starts after final garment measurements are approved.